Depending on your experience with online marketing, you may or may not have heard of quizzes for lead generation before.
However, if you’ve surfed the internet half as much as the average person, the likelihood is you’ve already encountered a lead generation quiz before and didn’t even know it.
Viral news outlet, Buzzfeed, owes a big part of its incredible growth (130-million monthly unique visitors and counting) to their catalog of quizzes which they’ve become famous for.
In recent years, interactive content (content that requires action and engagement on the part of the visitor) has become all the rage, with quizzes at the top of the list of viable new options for effectively generating leads. According to Forbes, the demand for interactive content such as quizzes will continue to grow in 2017 and beyond.
Traditional lead generation methods are still powerful and effective, but those methods are quickly appearing to become overshadowed when quiz users are reporting as much as 50% reductions in their ad spending and doubling their lead generation in many cases.
The only problem is, quizzes aren’t as simple and straightforward to put together as an eBook, case study, or white paper lead magnet along with an opt-in box.
As opposed to a simple form for visitors to input their email and a basic PDF with text and a few images, the programming and design knowledge required to create a quiz is very high. For that reason, the cost to create a custom-coded and brand-matching quiz is equally high (and that’s just one quiz).
However, that was before Continue reading “How Realtors® Can Double Leads and Reduce Cost Per Click with Quizzes”