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Online Marketing

How Realtors® Can Double Leads and Reduce Cost Per Click with Quizzes

Depending on your experience with online marketing, you may or may not have heard of quizzes for lead generation before.

However, if you’ve surfed the internet half as much as the average person, the likelihood is you’ve already encountered a lead generation quiz before and didn’t even know it.

Viral news outlet, Buzzfeed, owes a big part of its incredible growth (130-million monthly unique visitors and counting) to their catalog of quizzes which they’ve become famous for.

In recent years, interactive content (content that requires action and engagement on the part of the visitor) has become all the rage, with quizzes at the top of the list of viable new options for effectively generating leads. According to Forbes, the demand for interactive content such as quizzes will continue to grow in 2017 and beyond.

Traditional lead generation methods are still powerful and effective, but those methods are quickly appearing to become overshadowed when quiz users are reporting as much as 50% reductions in their ad spending and doubling their lead generation in many cases.

The only problem is, quizzes aren’t as simple and straightforward to put together as an eBook, case study, or white paper lead magnet along with an opt-in box.

As opposed to a simple form for visitors to input their email and a basic PDF with text and a few images, the programming and design knowledge required to create a quiz is very high. For that reason, the cost to create a custom-coded and brand-matching quiz is equally high (and that’s just one quiz).

However, that was before Continue reading “How Realtors® Can Double Leads and Reduce Cost Per Click with Quizzes”

Advertising

How Realtors® Can Generate 40% More Leads Using Video Advertising

According to Gary Vaynerchuk of VaynerMedia, the single most important strategy in content marketing today is video.

That’s saying a lot, considering Vaynerchuk is one of the most well-respected names in online marketing.

In fact, according to David J. Moore, founder and CEO of 24/7 Real Media, video isn’t just the most important strategy in content marketing–it’s the very future of digital advertising (and that includes real estate):

Video is the future of digital advertising–no other advertising vehicle combines the sight, sound, and motion of television ads with the interactivity, targeting, and measurability of the Internet.”

The only problem with video is, creating it isn’t easy. At least for most of us. You may not be an expert copywriter, but you still learned enough in school to know how to put together a few paragraphs (enough to put together a simple blog post).

Video, on the other hand, is either self-taught or something you learn intentionally in college. For that reason, most of us don’t know the first place to start when it comes to creating a video, let alone a powerful and high-converting video necessary for effective marketing.

Finding a great videographer can be tough, and finding one you can afford even tougher, so what are you supposed to do? Continue reading “How Realtors® Can Generate 40% More Leads Using Video Advertising”

Online Marketing

Can A Real Estate Reality Show Generate Leads?

What is a ‘customer habit’?

If you don’t yet know, now would be a better time than ever to find out.

A customer habit has to do with a company conditioning the behavior of their customer in a way that creates a strong foundation of recurring engagement, and therefore revenue, for the long term.

It’s no surprise, then, that the products we have a habit of using regularly (ideally daily) are some of the biggest companies in the world:

  • Smartphones
  • Apps
  • Television programs
  • Hygiene products
  • Fast-food
  • And breakfast cereals, to name just a few examples.

Customer habits are powerful because they create a recurring flow of revenue that not only helps grow the company but also stabilizes it well into the future. The ideal situation for any business, right?

But what does this have to do with real estate? That all sounds great, but the reality is, not even an active investor is in the market for buying a house on a frequent basis, certainly never daily.

So then, why are we talking about customer habits? Customer habits are an integral factor in all highly successful companies, but not all companies sell a product that people buy on a frequent basis.

What I mean is, there are more ways to program a customer habit than through the product itself.

That’s where becoming a local lifestyle expert and creating your own “program” online comes into play.

What Is a ‘Local Lifestyle Expert’? And How to Program Your Market By Creating Your Own Reality T.V. Internet Show

What if I told you that there’s a way, with real estate, to program your target market?

And what if I told you that by programming your target market, you can generate an automated stream of qualified leads that show up at your doorstep?

Sounds too good to be true, right? However, if you do the work, this is in fact possible. Let me explain.

Over the past 20 years, the world has changed significantly.

First, there was reality T.V.

A level of authority and notoriety that was once reserved for big-time T.V. networks and their stars eventually expanded to anyone with a life or story interesting enough for a camera crew to want to follow them around.

Real estate has profited heavily from the birth of reality T.V. In fact, there have been over 40 different real estate-centric reality T.V. shows since the reality T.V. boom two decades ago.

Our very own Josh Flagg is a great example of the benefit of this. Some of Josh’s biggest deals Continue reading “Can A Real Estate Reality Show Generate Leads?”

Career Advice

Real Motivated or Real Disciplined? Secrets of Real Estate Success

Today’s electro-centric world is a gladiatorial fight till the death for getting your attention.

Don’t believe me?

Ask yourself the last time you sat through all of the commercials during a night of television.  Or, imagine the last time you sat through the commercials in your car on the radio without flipping the station.

We live in a world that is obsessed with multitasking, which doesn’t work according to this article over at Psychology Today.

We want everything right now all at once.  As a result, we have created a culture of instant gratification.

And that’s to be expected in this day and age.  Imagine our ancestors plowing away at their fields with a sickle day in and day out! With all of the technological advancements available to us, it’s okay that we are a little scatterbrained.  I’m just glad that we have the Internet, which allows us to communicate with our clients and set up meetings via Google Cal instead of sending a telegram or snail mail.

Since we have the luxury of using technology, we Continue reading “Real Motivated or Real Disciplined? Secrets of Real Estate Success”

Online Marketing

Content Marketing 101 for Realtors: The Definitive Guide

Content marketing is the lifeblood of your real estate business online.

It’s what allows you to position yourself as a local lifestyle expert and use that authority to bring a continuous flow of qualified leads to your website on autopilot.

It’s also what allows you to get noticed by your target market when the big players like Zillow dominate local listing search results.

According to Wikipedia, content marketing is defined as:

“A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”

The key is in this line:

“…that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

When it comes down to it, content marketing is about investing in the long game. Continue reading “Content Marketing 101 for Realtors: The Definitive Guide”

Online Marketing

Strategic Partnership Outreach for Realtors: The Quick-Start Guide

You’ve finally done it.

You’ve studied your market carefully…

Researched relevant keywords…

And created something high-quality and full of value…

Whether this is your blog, a video series, or some other content you’ve created online, you’ve taken the time to craft something of value which your target market will want to consume and get more of, allowing you to build an audience.

But I have some bad news…

your work isn’t done yet.

It’s important to understand that the creation of this high-quality content is just the beginning. You need to look at every piece of content you create online as an asset that increases the equity of your digital real estate onlineyour website. And as your digital real estate gains more equity, you’ll attract more and more quality leads to your funnel on a recurring basis.

Your job now is to Continue reading “Strategic Partnership Outreach for Realtors: The Quick-Start Guide”

Career Advice

How to Know What Your Clients Want Before You Ever Meet Them

Before you expend all of the energy and time that it takes to sign a client, wouldn’t it be great to know what your clients want before you even ask them?

That’s one of the things that I have gotten good at during the past ten years.

At the end of the day, real estate clients are just normal people.  They work in industries that you can relate to, and some that you are probably already familiar with. When you take the time to learn what your clients like, before they have to ask you for it, they will be able to see that you care about them as individuals, and they will naturally want to work with you.

Early on in my career, I Continue reading “How to Know What Your Clients Want Before You Ever Meet Them”

SEO

Link Building for Realtors: The Complete Guide

Why is SEO so important?

And is it wise to depend so much on Facebook Ads?

If you haven’t already asked yourself these questions, now, more than ever, would be the time.

With the great ROI on Facebook Ads for Realtors, it would seem difficult to justify spending time online generating leads any other way.

However, the reality is, the internet has afforded an even more lucrative opportunity for Realtors with a better ROI. And it’s one that most Realtors still haven’t taken full advantage of.

What is it? It’s SEO.

The thing with SEO is, Continue reading “Link Building for Realtors: The Complete Guide”

Career Advice

Are you Training Buyers & Sellers to Say “Yes” to You?

Most people live their lives believing that things just happen to them.  They falsely assume that everything going on around them is entirely outside of their control. When in reality, every great person of influence knows that he or she has a lot more to say about the way things unfold in their favor.

When you believe in what you are doing you naturally exude confidence which actually helps you to get what you want. By being confident, people automatically respect you more and want to help you.

This is important for real estate agents.

With a wide variety of options in choosing who clients will work with, they go into a working relationship believing that they are in control.

This isn’t entirely false, but it also isn’t completely true.  There are many reasons why you might think that the client holds the reigns in a given deal.

Clients usually have Continue reading “Are you Training Buyers & Sellers to Say “Yes” to You?”

Branding

Creating, Enhancing and Maintaining Your Brand

Entrepreneurs need help getting their brands created, enhanced, and most importantly — maintained.

Surprisingly, the most difficult part is not determining where you need assistance, or even how to do it.

The common struggle is actually doing it.

Why?

Because many of us tend to drift toward the “fast & furious” as I like to call it.

It is also known as the “get rich quick” or “delegation” mindset.

Don’t get me wrong, delegation is essential in any brand if the goal is to succeed, and let’s face it – when is that not the goal?

An entrepreneur cannot do it all without selling themselves short or losing their minds in the process.

Yes, there is a Continue reading “Creating, Enhancing and Maintaining Your Brand”